Welcome to Amplitude Weekly by Magnusson Analytica

Every week we bring you straight-talking insights from the world of product analytics. Focusing on what’s new in Amplitude, what’s happening in the community, and how forward-thinking teams are scaling smarter.

Hosted by Alex Magnusson, founder of Magnusson Analytica. No hype. No fluff. Just the clarity and context you need to make better product decisions.

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Scaling Smarter: AWS, Agentic AI, and Funnel Analysis from the Amplitude Community
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Scaling Smarter: AWS, Agentic AI, and Funnel Analysis from the Amplitude Community

In this week’s Sunday roundup, we break down some of Amplitude's biggest updates. From their major new partnership with AWS to experimental features that are quietly redefining how teams build smarter products.You’ll hear about:Amplitude’s new strategic collaboration with AWSQ1 earnings highlights and what they signal for Amplitude’s enterprise pushA first look at Amplitude’s new Agentic AI assistant and Error Analytics betaOur hands-on work in the new #new-account-help onboarding initiativeWhat’s buzzing in the Amplitude Community this weekWhether you’re deep into dashboards or just starting to scale your analytics practice, this episode gives you both the news and the know-how.